The color is just Black, so nothing special there, but I find this very easy to use: it separates and defines my lashes and probably will add a bit of length where you need it, though I have pretty long lashes without product. This gives volume without making every lash stick to the next or connecting at the very tip. I do find that this looks best when I use liner in conjunction because I don't get much at the roots from this. For reference, the pictures above are from a sample size, so the $18 on is in a longer tube with longer wand, etc.
Beauty Newb Rating:✪✪✪✪✩
Also seen in Face of the Day 1.18.2011 here.